Printed guide displaying Instagram aesthetic ideas for wedding photos, including a smartphone mockup with wedding makeup and hair images, and annotations describing styling tips and caption ideas.

Case Study

Ieva Genovesi - Bridal Makeup Artist

The Brief

Wedding and hair makeup artist, Ieva Genovesi, approached us to enhance her online presence and connect more effectively with her target audience. She sought a redesign of her WIX website and a tailored Instagram content strategy. With Miriam leading the project and working closely with Jess from Hague Creative, we focused on creating a high-end aesthetic that aligns with Ieva’s ideal clientele.

Social Media Consultation

Laptop displaying a social media profile and photo gallery of a wedding artist, with profile details and images of a woman with styled hair and makeup.

Miriam created a customised content strategy and comprehensive brand guidelines specifically for Ieva’s business. She also designed customisable social media templates to ensure brand consistency across all platforms. This gave Ieva a clear roadmap to attract her ideal audience, while strengthening her online presence and maintaining a cohesive brand identity.

Open magazine spread showing social media tips for Instagram, including example posts of bridal hairstyles with captions, and a visual guide to photography and editing styles for wedding content.
A MacBook Pro laptop displaying a website for a hairstylist named Ieva Genovesi, featuring images of women with styled hair and text about luxury hair and makeup artist services.

Website

In collaboration with Jess from Hague Creative, we refreshed Ieva’s WIX website to better resonate with her target audience. Jess focused on streamlining the user experience, making the site not only visually appealing but also easy to navigate. The redesign showcases Ieva’s portfolio in a more impactful way, with strategically placed calls to action that guide visitors and boost client conversions. This resulted in a user-friendly, conversion-driven website that significantly elevates Ieva’s online presence.

A woman with brown hair, red lipstick, pearl necklace, and black top posing against a dark gray background.

“I had the best experience having Miriam as my social media expert. She not only listened and understood my exact vision, but also delivered it beyond my expectations! Very flexible and friendly, professional and talented with subtle taste and an eye for details! Will definitely be recommending these services and using it again in the future!”

Ieva Genovesi