https://www.thecollabclub.co.uk/blog daily 0.75 2026-03-06 https://www.thecollabclub.co.uk/blog/case-study-ever-by-ellie-a-brand-identity-and-website-collaboration monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/069a7318-89dd-4a51-a65c-dd5a4ae79913/Ever+by+Ellie+Branding+-+The+Collab+Club+Branding+and+Web+Design+Project.png Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - The Brand: What’s in a name? From the first call, Ellie explained that she was considering a name change. Her original name, Love Hair by Ellie had been with her from day one. But wanting to maybe broaden her services in the near future, she wanted something less tied to hair. During research, it became clear that a name could help shape the identity and give it longevity and whilst this is not Sammi’s usual area of expertise, she waded in anyway. Ever by Ellie came to life. The “Ever” nods to both timelessness and the wedding world (“ever after”), while the alliteration makes it memorable. It’s confident, inviting and fits Ellie’s vision of classic glamour. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/8ec17f8e-ad1f-4741-a920-4cb528d75734/Ever+by+Ellie+-+Brand+Moodboards+-+Brand+and+Website+Design+by+The+Collab+Club.png Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - The Colour Palette: Saying Yes to Red In her Brand & Website Questionnaire, Ellie was certain of one thing…she didn’t want red in her branding. But during research, Sammi kept coming to the same thought. Ellie’s questionnaire had a running theme across dream clients, aspirational brands and her professional style. Wanting to lean into high-end, vintage glamour and romance that would set her apart from the monochrome minimalism that dominates the wedding industry, Sammi kept coming back to deep, sultry reds (think Charlotte Tilbury and Cartier levels of romance). Old Hollywood glamour, romantic styling, richness. Keen to not ignore Ellie’s wishes, Sammi developed 2 moodboards. One showcasing this vision and one leaning more towards sages and light tones (which Ellie had identified in the brand designs of peers she admired). Ellie’s reaction? Immediate agreement that red was the way the creative direction should go (yay!). The brand suddenly felt bold, stand out, high-end and exactly the kind of luxury she wanted to embody. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/a01e60db-ecb9-4935-812e-d065433d0fc5/Ever+by+Ellie+Branding+-+The+Collab+Club+Branding+and+Web+Design+Project.png Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - The Bow: A Signature Flourish For the logo and brand mark, Sammi wanted something personal and iconic. The answer came in the form of a bow designed from two “e” letters. Elegant, simple, and packed with meaning. The bow can feature as a stand alone icon, but when used in logos has been arranged into a square format to give the feel of a pattern and represent the bridal party as a whole. From there, a full logo suite was developed: Primary Logo: Combining the bow with the brand name in a serif font. Variations: Horizontal and stacked formats for flexibility and even a brand stamp. Brand Mark & Icon: Standalone bow or simplified versions for subtle touches. This made it easy for Ellie to apply the brand across everything from print materials to social media templates. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/6aa66b80-46d1-4830-80a6-d2d13216be43/Ever+by+Ellie+Branding+-+The+Collab+Club+Branding+and+Web+Design+Project.png Blog - Case Study: Ever by Ellie: A Brand Identity and Website Collaboration - The Final Look: A Bold and Personal Brand The finished brand identity was delivered in a complete Brand Manual: Logo Suite: Primary logo, variations, brand mark and icon, each with rules for sizing, spacing and use. Typography: Italiana for headings (timeless, elegant), Lato for body text (approachable, modern). Together, they create balance and consistency. Colour Palette: Merlot red as the hero, paired with neutral buff and powder shades, dark noir accents, and clay as a highlight to draw attention when needed. Brand Pattern: A repeating bow motif for backgrounds or subtle overlays, adding texture and depth. Usage Guidelines: Rules for colour hierarchy, logo placement and misuses, ensuring the brand stays polished no matter where it’s applied. This meant Ellie didn’t just walk away with impactful visuals, she left with a fully usable toolkit that will support her brand for years to come. https://www.thecollabclub.co.uk/blog/the-life-of-a-freelancer-featuring-summer-burnout monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/4976b2fa-ea79-4818-84ae-d481973242be/The+Life+of+a+Freelancer+-+The+Collab+Club+Blog.png Blog - The Life of a Freelancer: Featuring Summer Burnout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/5dbdcf23-6f34-4bb9-9a5c-117b48e156cd/Track+One%3A+The+Fate+of+Our+Freetime.png Blog - The Life of a Freelancer: Featuring Summer Burnout - Track 1: The Fate of Our Free Time We promised ourselves a slower Summer, but as freelancers, “slow” didn’t exactly happen. We thought we were in for a quiet period but somehow, the work found us! Whilst we can’t complain, between collaborative projects, client work, and creative experiments, our calendars were busier than ever and that left us clawing for precious personal time for ourselves as well as with our family and friends. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/6125578c-6871-4650-b2c2-abcdeee84f65/Track+2%3A+Reset+Opalite Blog - The Life of a Freelancer: Featuring Summer Burnout - Track 2: Reset Opalite The idea of a proper reset is still on the horizon. Our holidays aren’t booked until September and October, so we’re holding out for that overdue pause. We have tried to embrace JOMO this summer and see it that we have avoided the crowds and our time away will be quieter and blissful…but fellow freelancers and small business owners, you know the feeling when everyone else is sunning it up and you’re in your small biz cave…! https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/f918e8d1-5954-480f-90fb-7bbe1155d755/Track+Three%3A+Ruin+the+Feed Blog - The Life of a Freelancer: Featuring Summer Burnout - Track 3: Ruin the Feed Everyone else is elsewhere. We’ve been too busy to think up and create quality content. Some posts flopped. Engagement dropped. It shouldn’t matter, but when you put your energy into creating content, the “why didn’t this work?” feeling hits hard. The silver lining…we decided to spend far less time on socials and the break has felt good. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/f990016f-7f66-4f8c-9f6b-ca157c2f19ab/Track+Four%3A+Actually+Community Blog - The Life of a Freelancer: Featuring Summer Burnout - Track Four: Actually Community Our community reel was the highlight of the season for us. Making it pulled us back to why we do what we do, which is connecting, collaborating, and celebrating our creative network. It’s the kind of work that leaves us smiling long after the camera stops rolling and the views dry up. We want to do way more post like this going forward, for the love of it rather than worrying too much about reach and engagement. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/3b5b62cb-e859-4743-9e69-7474555bbc4d/Track+Five%3A+Wish+List Blog - The Life of a Freelancer: Featuring Summer Burnout - Track Five: Wish List Sammi has fallen in love with her veg patch, thanks to a little encouragement from friends at The Kin Club. Miriam dove into cacao, card reading, and self-discovery experiments. Small creative adventures like these remind us that learning never stops, even for freelancers. Dare we admit that our sister community is rubbing off on us…just a little…? https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/3b4ed01a-21cf-4505-a4cd-2226bcc2ff26/Track+Six%3A+Honey%2C+We%27re+Middle+Aged Blog - The Life of a Freelancer: Featuring Summer Burnout - Track Six: Honey, we’re middle aged Reading is officially back on our radar. We started a tiny book club with work friends and personal friends, proving that worlds can collide in the best way when you band together like-minded people and literature. We are reading new genres that we wouldn’t always choose and the conversation is proving both engaging and belly-laugh entertaining. Apparently we just can’t stop creating communities. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/aa7bc7fa-3e21-478a-bff3-61d06e30a7a1/Track+Seven%3A+The+Life+of+an+Autumn%2FWinter+Girl.png Blog - The Life of a Freelancer: Featuring Summer Burnout - Track Seven: The Life of an Autumn/Winter Girl We may be Summer survivors, but our hearts belong to Autumn and Winter. Cooler air, chai lattes, orange leaves, cozy fires, and endless Gilmore Girls reruns, bring it on. We have our oversized knits at the ready! https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/cabe2cd0-f213-4084-8c74-9ce06c99ef71/Bonus+Track%3A+The+Truth+About+Summer Blog - The Life of a Freelancer: Featuring Summer Burnout - Bonus Track: The Truth About Summer Now we want to hear from you. How was your Summer? The highs, the lows, and what you’re carrying into the next season. Are you a Spring/Summer enthusiast or a loyal Autumn/Winter fan? Freelancers, creatives, small business owners, no matter the season, there’s always room here. Pull up a seat. You can sit with us. https://www.thecollabclub.co.uk/blog/texture-your-secret-to-a-memorable-brand monthly 0.5 2025-02-02 https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/8ec11a7e-4f69-4c34-9906-f2a4c41d6c8e/High-End%2C+Luxury+Logo+for+an+Interior+Design%2C+Hospitality+%26+Architectural+Social+Media+Agency.jpg Blog - Texture: Your Secret to a Memorable Brand - Make it stand out Logo Design for M Co Creation - Created by Sammi Make it Pretty https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/139386b6-baba-4741-8f33-a8a73acacd19/High-End%2C+Luxury+Brand+Board+for+an+Interior+Design%2C+Hospitality+%26+Architectural+Social+Media+Agency.jpg Blog - Texture: Your Secret to a Memorable Brand - Make it stand out Brand Design for M Co Creation - Created by Sammi Make it Pretty https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/7e5722ef-8d90-42a7-af71-7dba4bc921e8/2.png Blog - Texture: Your Secret to a Memorable Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/338a1f26-ba6d-4a83-bd58-b0bb17235602/Logo+Design+%7C++Luxury+Hairdresser+%7C+josehairsessions_com+%7C+By+Helly+Jo.jpg Blog - Texture: Your Secret to a Memorable Brand - Make it stand out Image: Pinterest https://www.thecollabclub.co.uk/blog/submarks-mascots-and-monograms-oh-my monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/d867c032-2bfc-4da6-a44f-5028e3ffa220/The+Collab+Club+-+Sammi+-+Brand+Designer.jpg Blog - Submarks, Mascots & Monograms, Oh My! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thecollabclub.co.uk/blog/the-club-hub-simplify-and-solve monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/46759de0-7024-47c3-8b0e-ab8621c672c8/Simplify_Solve_Pic0011_square.jpg Blog - The 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https://www.thecollabclub.co.uk/blog/how-to-choose-the-right-social-media-platform-for-your-business monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/cba813aa-6663-4cbd-8763-d4c214fa1c0f/The+Collab+Club+-+Miriam+and+Sammi+-+Brand+Designer+and+Web+Designer.jpg Blog - Choose the Right Social Media Platform for Your Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thecollabclub.co.uk/blog/fall-back-in-love-with-your-socials monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/64e4943903bd6827f8653fee/0ac53fda-3332-426a-8cee-987e77886517/Collab+Club+-+Spring+Brand+Photoshoot+-+Fora+Cambridge-168.jpg Blog - How to Fall Back in Love With Your Socials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thecollabclub.co.uk/blog/accelerate-your-business monthly 0.5 2025-06-27 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