Meet Sammi, Collab Club Co-founder & Brand Identity Designer

Outside of The Collab Club, Sammi runs Make it Pretty, designing brand identities, stationery and presentations for small businesses across the UK. She brings that same eye, and the same belief that your brand should embody you and your ethos rather than just look pretty, to every project she takes on at The Collab Club. She's also an organisational nut and jumps at the chance to take on the role of Project Management for our collaborative work.

Take a look at our services brochure

Sammi lives for bringing your brand to life leaving no touchpoint untouched


The Brand Identity Design Process

  • Before kicking off, you need to do your homework. Sammi will send you her Brand Questionnaire, to learn all about your business, your goals and the people you're trying to reach. If you've booked a strategy day with Alice first, this builds straight on that.

  • Sammi then digs into your industry, your peers and what's already out there. From here she creates a research and moodboard deck that you'll review together, to establish what makes you different and how she'll bring this to life visually.

  • You'll see real concepts, not just one safe option, and talk through what's working and what's not until it feels unmistakably you.

  • Final files, a brand guide to keep everything consistent, and everything you need to hand to Miriam if a website's next on the list.

Portfolio

Have a scroll to view some of Sammi's favourite projects

  • A branding layout for 'Your Sentimental Lens' featuring color palette, font samples, a mockup of a mobile app, a black and white photo of a couple, and printed branding materials on a table.
  • Brand style guide featuring logo variations, pattern, color palette, and typography for 'your sentimental lens' with some branding details.
  • Branding materials for PA Safety and Building Consultancy Limited, including business cards, website mockups, logo design, and branded stationery featuring the company's logo and color scheme.
  • Branding board for PA Safety and Building Consultancy Limited, including logo variations, digital mockups, color palette, and typography.
  • A collage featuring the logo and branding elements for 'Photography by Trish,' showing sketches of a camera, stars, and a woman, with a photograph of a woman working on a laptop, surrounded by a camera, drink, and color palette samples.
  • Design board for a photography logo with various logo variations, submarks, graphics, color palettes, and typography options.
  • Design template for a family photography business called The Rose Den, featuring a sleeping baby, decorative stars, and stylized line drawings of a woman with a child, along with branding elements and a color palette.
  • Design sheet for 'The Rose Den' family photography logo, including logo variations, a star pattern, color palette, and typography options.
  • Design branding mood board with logo 'MC Creation', color palette featuring cream, light green, beige, maroon, brown, dark green, and black, showcasing typography styles, and photos of a woman working on a laptop, talking on the phone, and around a workspace with coffee and phone.
  • Design board with logo variations, textures, color palette, and typography samples for MC Creation branding.
  • Design branding for "Brides by Rose," featuring a logo with a stylized 'R' and 'O' inside a circle, font samples, and photos of two women with elegant hairstyles, one with a low bun and hair accessory, the other with loose wavy hair.
  • Design branding guide for a business called 'Brides by Rose' displaying logo variations, brand in action photos, color palette, and typography options.
  • Design mood board featuring color palette with shades of light green, beige, olive green, and lavender, with images of people working on tablets and computers, color swatches, and printed materials for design and branding projects.
  • Branding design for 'With a Pinch of Salt,' featuring geometric logo, color palette of navy, gray, white, and green, and a photograph of a navy business card on gray tiled floor.
  • Branding style guide for 'With a Pinch of Salt,' featuring logo variations, brand in action photos, color palette, and typography samples.
  • A collage of interior design images, including a woman sitting and smiling with a mug, a kitchen with bookshelves and lighting, and a woman looking out a window, with various color palette swatches and typography samples.

  • What Sammi’s Client’s Say

    "I had a fantastic experience working with Sammi. From the very beginning, she took the time to understand my vision and translated it into a brand that feels completely authentic to my business. Throughout the process, she was professional, responsive and incredibly patient, always happy to answer questions and make refinements. Nothing ever felt like too much trouble. The final branding has given my business a consistent, polished identity across my website, workbooks and marketing materials, and I've had so many positive comments already. If you're looking for someone who listens carefully, communicates well and produces high-quality work, I wouldn't hesitate to recommend Sammi."

    - Delia McPhillips, Small & Simple Steps

  • What Sammi’s Client’s Say

    "Sammi's help with my branding and training manual has been a game changer. Even though I love design work I simply don't have the time at the moment, and to have that huge task taken off my to-do list has been invaluable. Not only that, but the work she has produced has been amazing, she captured my ideas perfectly and has created something that will definitely stand the test of time. Plus she is lovely to work with too, highly recommend."

    - Alice Loombe, ALL Barre

  • What Sammi’s Client’s Say

    ""Sammi is a branding wizard! I came to her as I needed to rebrand my business, I knew what I thought I wanted but just couldn't execute it, and that's where Sammi came in. My colours are a little different but she really listened to what I was wanting and how I wanted to be perceived. I'm no longer embarrassed of my branding and what it looks like. Her process is really simple, she's professional and her communication is great. I couldn't have found a better person to trust with my branding and I would highly recommend her to anyone!"

    - Charlee Petch, Your Sentimental Lens

For a full breakdown of what's in each package is in our brochure

Download our brochure